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News
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Good Housekeeping
Coloring Your Cookies
Want to decorate special-occasion cookies
without mixing four colors of icing? Try these
food-coloring markers. Used on top of royal icing,
which dries rock-hard, they’re easy to draw
with (even for kids). FooDoodlers are from Private
Label Products, Inc.
888-703-7077
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Baking & Snack Magazine
KIDS RULE
An Exclusive Marketing Report By Sadie Browning
Johnson
"Most children do not hold
lucrative jobs, but that doesn’t mean they
don’t have strong buying power. ...The
days of yesteryear when mom strongly suggested
you not play with your food have changed."
...A study conducted by Leatherhead Food RA,
Surrey, England, looked at novel products developments
across the world during 2001. "Moving away
from ingredients, manufacturers have found many
other ways to add the novelty factor of their
products," according to the company. "Interaction
with food and its packaging is becoming increasingly
important, particularly among children, and
products with an added play factor preform well."
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Parents
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 Promo
Paint your cake and eat it,
too.
FooDoodlers from Fair-Lawn, NJ-based Private Label
Products, Inc. let kids create works of art they
can later eat. Use them on cakes, cookies, or
crackers for in-pack premiums, on-pack SLOs, or
event giveaways. The food coloring-based ink markers,
which come in two, five and eight pack assorted
colors, work best on hard, glazed surfaces. Price
run between $3 and $6 per pack, depending on number
of markers and customized packaging requirements.
For more information, call 201-703-6525 or e-mail
foodoodler@aol.com.
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Candy Buyer
Candy buyers are advised to keep an eye
on Toy Fair, a venue increasingly popular
for debuting profitable toy/candy combination.
"For budding artists Private Label
Products, Inc. introduced FooDoodler®
Food Coloring Markers. ...They are designed
to write and color on food products...They
offer a lot of creativity.
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Scooby Snacks
FooDoodler
Add some fun to your cooking with FooDoodler®
food coloring markers from Private Label Products,
Inc. Decorate anything from cookies to crackers.
FooDoodlers® are sold in five and eight packs
and are available in most supermarkets and crafts
stores. They will become available with Kellogg’s
Pop Tarts®.
So get ready because now it’s a day for you
to play with your food!
For more information write Private Label Products,
Inc. at foodoodler@aol.com or call Toll Free 888-703-7077
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Crafts
HAVE YOUR CAKE AND PAINT
IT, TOO
Forget what Mom said - It’s okay to play
with your food. Paint a cookie or write a note
on a bagel. Add a greeting to a dinner plate,
or a funny face to a boiled egg for a lunchbox
surprise. All you need are FooDoodler markers
from Private Label Products, inc. and your imagination.
These fun pens are filled with non-toxic, edible
food inks and are perfect for adding decorative
details to pastries, bread, cheese, veggies
and candies. Look for them in craft and variety
stores, or key in the name to search the internet.
They come packaged in an eight, five and two
color assortment, or in packs of two with cookies
included. Private Label Products, 888-703-7077.
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Private Label Products, Inc.
Tel: 1-888-703-7077
Fax: 201-791-0088
E-mail: customerservice@foodoodler.com
20-21 Wagaraw Rd. Bld. #34
Fair Lawn, NJ 07410 USA
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